This Privacy Policy applies to any and all services, products, websites, or other affiliated ventures offered by Wheelbuilder. Throughout this Policy, "Wheelbuilder" and "We" refers to Wheelbuilder, Inc., a California corporation and its affiliates. The “Site” refers to "You" or "Users" refers to you, our users, everyone who uses, or visits the Wheelbuilder Site. The "Service" refers to the Wheelbuilder custom built bicycle wheels produced by Wheelbuilder. “Products” are all products sold by Wheelbuilder on the Site. By using the Service and/or purchasing Products, you expressly consent to how information is handled through the Site. This Privacy Policy is incorporated into and is subject to the Terms of Use. Your use of the Service and the Site and any personal information you provide through the Site are subject at all times to this Privacy Policy and the Terms of Use.


Information You Provide: You may provide to Wheelbuilder information referred to as "personally identifiable" information, such as your name and email address, or your credit card information if you purchase Products through our Site, or otherwise use the Services (“Personal Information”). Your name and email address will only be used to contact you should that be necessary in connection with the Service or purchase of the Products. There will be no other use of your name or email address, except for purposes of your credit card purchases. We do include a “Contact Us” section on our Site whereby you can contact Wheelbuilder with questions. This section does require that you include your name and email address so that we may respond to your questions.

“Automatically Collected“ Information: When you access the Site, use the Services, purchase one of the Products, or open one of our emails, we may automatically record certain information from your system by using different types of tracking technology. This “automatically collected“ information may include Internet Protocol address ("IP Address"), a unique user ID, version of software installed, system type, the content and pages that you access on the Site, and the dates and times that you visit the Site.“Cookies“ Information: When you access the Site, we may send one or more cookies, which are small text files containing a string of alphanumeric characters to your computer. Wheelbuilder only uses session cookies. A session cookie disappears after you close your browser. Please review your web browser "Help" file to learn the best way to modify your cookie settings.

“Pixel Tags“ or “Clear Gifs“: A pixel tag, also known as a clear GIF or web beacon, is an invisible tag placed on certain pages of our Site but not on your computer. When you access these pages, pixel tags generate a generic notice of that visit. They usually work in conjunction with cookies, registering when a particular computer visits a particular page. If you turn off cookies, the pixel tag will simply detect an anonymous website visit.


Wheelbuilder uses the information that you provide or that we collect to operate,maintain, enhance, and provide all of the features and services found on the Site, and only to the extent necessary to comply as a service provider with the Digital Millennium Copyright Act and other applicable laws.We may use your email address for administrative communications such as notifying you of major updates, newsletters, for customer service purposes, and to send privacy or security related notices. Wheelbuilder uses all of the information that we collect to understand the usage trends and preferences of our Users, to improve the way the Site works and looks, and to create new features and functionality. Wheelbuilder may use Automatically Collected information and Cookies information to:(a) remember your information so that you will not have to re-enter it during your visit or the next time you access the Site; (b) allow you to participate in features we offer on the Site, such as opting in to newsletters; (c) verifying the email address you provide is active and valid; and (d) monitor and report aggregate usage metrics such as total number of visitors and pages accessed.


We request information from you on our order form. A purchaser must provide contact information (such as name, shipping address and email address) and financial information (such as credit card number, expiration date, etc.). This information is encrypted and is protected by security measures. This information is used for billing purposes and to fill customer orders. If we have trouble processing an order, this contact information is used to contact the customer.


Wheelbuilder does not share your Personal Information with other organizations for their marketing or promotional uses without your prior express consent.Wheelbuilder may disclose Automatically Collected and other aggregate non-personally identifiable information with third parties to assist those parties in understanding the usage and demographic patterns for certain content, services, or other functionality on the Site. We may disclose some limited User information to affiliated companies or other businesses or persons to provide web site hosting, maintenance, and security services;conduct data analysis and create reports; offer certain functionality; and assist Wheelbuilder in improving the Site and creating new services. We require that these parties process such information in compliance with this Privacy Policy, we authorize only a limited use of such information, and we require these parties to use reasonable confidentiality measures. Only with your consent will we share your information with business partners, advertisers and other non-affiliated entities who would like to send you promotional information about their products and services directly. We may also ask for your consent when you choose to engage with a service, offered by one of our business partners in conjunction with Wheelbuilder. By providing consent, you give Wheelbuilder permission to share your contact information with those business partners. You can access information regarding Wheelbuilder on third-party social networks, such as Facebook, Instagram, Twitter, Pinterest, Flickr and Google + and connect with third-party social networks through Wheelbuilder. With your consent, Wheelbuilder may send the social networking service information about you, including information about your use of the Site. Social networking services may also collective certain information about you. You are encouraged to read the privacy policies and terms of use of these services. We may also share your information with companies that provide services to Wheelbuilder, including payment processing companies, data processing, advertising, and other services. These companies agree that they will only use your information for the specific service that we have requested and for no other purpose. Wheelbuilder may disclose User information if required to do so by law or in the good faith belief that such action is necessary to comply with state and federal laws (such as U.S. copyright or trademark law) or respond to a court order, judicial or other government subpoena, or warrant in the manner required by the requesting entity. Wheelbuilder also reserves the right to disclose User information that we believe, in good faith, is appropriate or necessary to take precautions against liability; enforce our Terms; protect Wheelbuilder from fraudulent, abusive, or unlawful uses; to investigate and defend ourselves against third-party claims or allegations; to assist government enforcement agencies; to protect the security or integrity of the Site or the Services; or to protect the rights, property, or personal safety of Wheelbuilder, our Users, or others. You are not required to share your name or email address with Wheelbuilder in order to use the Site. Sharing such Personal Information does allow you to receive information from Us concerning the Services and the Products.


Wheelbuilder uses commercially reasonable safeguards to preserve the integrity and security of your Personal Information to help prevent loss, misuse, unauthorized access,disclosure or modification of Personal Information. While we take these reasonable efforts to safeguard your Personal Information, no system or transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.Therefore, we cannot ensure or warrant the security of any information you transmit to Wheelbuilder, and you do so at your own risk. Once we receive your transmission of information, Wheelbuilder makes commercially reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our safeguards. If Wheelbuilder learns of a security systems breach, then we may attempt to notify you electronically so that you can take appropriate protective steps. Wheelbuilder may post a notice on the Site if a security breach occurs. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive a free written notice of a security breach you should notify us at Wheelbuilder is concerned about the protection of young children. Wheelbuilder does not knowingly collect emails from children under 13 years of age. Upon notice of information that Wheelbuilder has collected such information, Wheelbuilder will take whatever appropriate steps are necessary to delete such information from the Site. In the event you are a non-U.S. user, please be advised that any information you provide will be transferred outside of your country to Wheelbuilder in the United States. By using the Site, you hereby are expressly consenting to such transfer of information to the United States.


Any changes to our Privacy Policy will be posted. We will use information in accordance with the Privacy Policy under which the information was collected. Your continued use of the Site constitutes your agreement to this Privacy Policy and any future revisions.